Making the Choice: How Do Beer Sellers Choose Their Brews?

We’ve all been there before. You walk into a local bar or restaurant to have a meal and a cold beer, only to find that they don’t have what you want on tap. It makes you wonder just how beer sellers choose the brews that they offer. Actually, there is a lot that goes into making that decision; it’s a complex process and the result should be a smart business decision for the seller. Here’s a look at some of the more important factors in the process.

Cost

The cost to the seller is an important consideration and needs to be balanced against what their customers are willing to pay, the volume of the beer sold and other considerations. However, the cost of stocking a particular brand is usually not as important as other considerations here.

The Community

One of the most important considerations a beer seller has to make is the makeup of the local community. For instance, a seller in a community with a high percentage of residents from Cuban descent is going to do best with a selection of beers that appeal to that community. The same applies to any particular demographic in the local area. Beer sellers have to account for the drinking preferences in the majority of their patrons.

Their Food Offerings

Increasingly, this is a significant consideration for beer sellers, but particularly for locally owned and operated establishments. National chains will usually offer big-name beers they can purchase at a discount. However, locally owned and operated sellers often choose the beers they have on tap to compliment the types of food they serve. For instance, not all beers pairs well with barbeque, so a restaurant that focuses on barbeque chicken and pork will need to serve beer that stands up to the flavors in their dishes.

Distinguishing Themselves

Some small restaurants and bars are finding that unique beers from independent breweries are great ways to set themselves apart from the competition. You can bet that these establishments will offer unique beers that are hard to find elsewhere (at the expense of “ordinary” beers).

Storage Space

Finally, all that beer takes up space. Whether the location is a bar or restaurant, there is only so much storage space to go around. Sellers have to make smart decisions regarding their storage space because filling it with beer that won’t move is really just a waste of money. 

 

Posted on January 1, 2010 and filed under The Business of Beer.